Trend of cosmetics packaging design

Nowadays, cosmetics packaging has various kinds of materials, such as plastic, glass, paper, metal etc. Paper is the most popular material for cosmetics packaging. Due to the rapid development of cosmetics products, the market of cosmetics packaging keeps growing.

Quality, strategy and packaging design are three key factors for brand being outstanding in the competitive market. Especially for cosmetics products, packaging design plays an important role in the cosmetics industry. Therefore, the trend of cosmetics packaging design is very important for brand promotion.

1. Individuation

In terms of packaging color design, cosmetics products show more and more individual color design now instead of being colorful only. Different color-match reveals different style or meaning of cosmetics brands.

For example, Herbal cosmetics products may be designed with green color which demonstrates their special herbal ingredients. Customers will recognize such design easily among other products.

2. Customization

Recent years, more and more cosmetics brands promote customization design for their popular products. Customers have strong willing to buy products in limited version for special meanings, like customization design for Valentine’s Day.

According to the facts of cosmetics market in recent years, we can be sure that customization packaging design will be more and more popular.

3. Simplification

More and more products use simplified packaging design. Simplification makes the logo outstanding, which will give customers strong impression.

4. Sustainability

Since customers care more about environmental protection now, sustainable design is getting more and more popular in packaging filed. Most cosmetics brands are trying to reduce materials for packaging, and use more environmental-friendly material for their products. Products with environmental-friendly and recyclable packages will take bigger market.

KLX printing company provide design, production, delivery one-stop service. We have our own design team, manufacture factory and strict quality-control system. Most of our clients have business with us for more than 10 years.

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