Key factors of packaging design

During this internet age, packaging design plays an important role in products promotion. Packaging is the ultimate presentation of brand idea, product’s features and consumer preference.

So how to design a popular package?

1. Outline design

First, the size and shape of package should accord with product’s feature. Innovative outline design will capture consumer’s attention at the very first time.

The main shape of packaging includes: cylinder, rectangle, square, etc. New structure of packaging may impress consumers and arise their desire of purchasing. Unique outline design plays an important role in products sales.

2. Pattern design

Pattern design of packaging is combing logo, graph and text into an integral picture.

First, logo is the symbol of a company. A successful logo is the outcome of innovation.

Graph can be divided into real object and decoration graph. Real object graph is more like a photo, while decoration graph is more abstract.

Text is the information products want to transmit to their consumers, such as function, instruction, ingredients, etc.

3. Material

The touch feeling and texture of material have strong influences on the visual effects of package. In packaging design, different materials transmit different feelings to consumers. It also influences consumer’s impression of products.

Beside practical function, consumers pay more and more attention on the environmental-friendly features of material. Environmental-friendly materials are becoming more and more popular all over the world.

KLX printing company provide design, production, delivery one-stop service. We have our own design team, manufacture factory and strict quality-control system. Most of our clients have business with us for more than 10 years.

Please feel free to make an inquiry by email: kinglung@szonline.net. We’ll get back to you soon.